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Casas BaHia: 12 Innovation principles

Page history last edited by Francisco L. Compas Jr. 10 years, 10 months ago

1.Price performance

Yes   - Because the Casas Bahia targeted both side needs of the poor and rich people scope and size the opportunity maintain the standard that stratifies individuals.

2. Innovation

Yes- Because they also adapt Modern Technology.

3. Scale of operation

Yes- Because one of their concern is Customer Satisfaction.

4. Sustainable development

Yes - its big help in Brazil because they contribute in terms of economics development.

5. Functionality

Yes - Because they have organize and clear business process.

6. Process innovation

Yes – Because the business process is unique compare to other they also developing new idea to improve their business process.

7. Deskilling of work

Yes - Because anyone can participate and the distribution of the services is fair whether you’re rich or poor everyone have opportunities to avail or to join.

8. Education of customers

 Yes- Because they are evolving the customer to know and develop their skills to participate in the business Industry.

9. Infrastructure

Yes – Because the flow of their business really organize.

10. Interfaces

Yes- Because they also adapt technology help their business.

11. Accessing the customer

Yes- Anyone can access, anyone can participate the services is fair whether you’re rich or poor everyone have opportunities to avail their product. 

12. Conventional wisdom in delivery of product

Yes - Because this case study more business development which can apply to everyone.


  Agree: 12/12

  Disagree: 0/12



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