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Casas  Bahia    

Page history last edited by Francisco L. Compas Jr. 10 years, 10 months ago

Casas Bahia: Fullfilling a Dream

 

 

 

     This case study all about Casas: Fulfilling a Dreams Casas Bahia is a Brazilian retail chain specialize electronics, furniture and home appliances. Base on the article I read Michael Klein left to his homeland to start his new life in Brazil. Mr. Klein start from the small of business sold blankets, bed linens, and bath towels door to door. After fifty years he fulfills his dreams. Casas Bahia’s is a largest retail in Brazil electronics, furniture and home appliances. Mr. Klein believes to fulfill your dream focus first the customer satisfaction and to have a good relationship to your customer.

 

 Mr. Klein believes for having good employee is a big impacts in your business for example a proper way of dressing the behavioral of your employee on how to entertain customer and  last one is know the needs of the customer. Asides from that the business process of Mr. Klein not only focusing the rich people they also focusing the needs of the poor people the scope and size the opportunity maintain the standard that stratifies individuals. The distribution of the services is fair whether you’re rich or poor everyone have opportunities to avail their product. Casas Bahia is a good example for BOP to help economic problem of every country.

 

 This is step on how we can overcome the poverty by helping poor people to provide their needs to have chance to participate in world of business. Casas Bahia really focus on improving its customer satisfaction in order remain the trust of their customer in which is very important dong business and also to have good image to the company. The Casas Bahia success based on the culture and philosophy they motivated.

 

 

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