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Ethics for managers: Moral Marketing

Page history last edited by Francisco L. Compas Jr. 11 years ago


Book:  Ethics for managers

Author: Philip Holden

Chapter 9: Moral Marketing (Page 145)

Amazon link: N/A

What I expect to learn:  To know what is the importance of moral marketing in world of business. To gain more marketing principles that helps my own business in the future.

 Quote: ““Ethics is not definable, is not implementable, because it is not conscious; it involves not only our thinking, but also our feeling.”


In this chapter we defined first moral Marketing is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. The aim of marketing is to satisfy customers’ need and wants, but is such customer satisfaction an ethical activity? One might conclude that the process of exchange between the buyer and seller is thoroughly virtuous.  In this chapter conclude that the customer is always Queen and King in the market because your profit is depending to your customer. Public relationship is primary attribute to make company stable and continues to his/her path to obtain their goals. Every part of a cycle contributes a lot to the development of the product because it gives quality and performance. Means the public help the market to figure out to support and get the better information to one another. For example you are in supermarket with the shopping list you know that a certain degree of confidentiality that you’re able to get each item on shopping list you should grab the opportunity to know more content regarding the product in order to get a good quality otherwise you should know first the content of the product before you buy it.

What I’ve learned

I learn lot of thing in this topic especially in world of business on how I can apply my moral principle to handle my employee.

Integrative questions:

What is moral marketing?

What is the impact of moral marketing in our business?

Customer satisfaction is an ethical activity?

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